Instrumentation
When an event name is doing too much
A naming test that catches brittle tracking plans before implementation.
Field notes
Clear thinking for product teams in the data.
Short, practical notes from our work with events, funnels, cohorts, and the humans who use them.
Retention · 7 minute read
Reading retention without the noise
A useful retention view starts with the behaviour that proves value—not a default day count. Here is how to choose the right return action, window, and cohort.
Read the field note →Funnels
Drop-off is a clue, not a diagnosis
What to inspect before turning a funnel step into a roadmap item.